My name is Kees van der Klauw,

and I am the owner of InnoAdds. Having worked for 30 years digital transformations in industry with experience in research and innovation management, operations and general management in a.o. Philips, I now help other organisations in making essential steps in innovation for their future. A future in which new value drivers, new competitors, new people skills and partnerships in ecosystems are key to success. Technology is often the trigger, but value creation requires a much more integral approach, involving critical choices.

I bring deep insights in technology and their impact in various industries and markets and can turn this into strategies and implementation for organisations. I am a hands-on person, coaching people and organisations to find their way, bringing a ‘can-do’ mindset and passion in uncertain and disruptive change. In a very personal way.

Besides a background in semiconductors, molecular diagnostic systems, displays, consumer electronics and digital lighting, I have led the establishment of public-private collaboration ecosystems in Europe and the Netherlands in IoT and AI.